Venues across the UK will turn their lights red later to highlight the problems the live events sector faces during the ongoing coronavirus crisis.
The National Theatre and Royal Festival Hall are among the venues taking part in the “Red Alert” day of action.
Other venues across the UK are expected to make a similar visual statement.
Peter Gabriel, Imogen Heap and The Cure have voiced support for the initiative, which aims to raise awareness about the threat of job losses in the sector.
More than 300 venues are expected to go red, including the Mac in Belfast, the Blackwood Miner’s Institute in South Wales, the Aberdeen Arts Centre, the Britannia Panopticon Music Hall in Glasgow and Manchester’s Royal Northern College of Music.
Music industry professionals will gather outside the venues and take part in marches across the UK.
Producers, engineers, tour managers, security staff, truck drivers and cleaners will be among those marching past pass some of Manchester’s most prominent venues from noon BST.
Virtually all UK venues have been closed for five months. Some outdoor shows are happening this summer, but live indoor performances with audiences are not yet permitted.
The furlough scheme and support for self-employed people are due to end in the coming months, although many freelancers have not been eligible for support.
‘Freelancers have been forgotten’
Organisers say more than a million professionals are at risk of losing their jobs without additional financial support from the government.
Nightclub and festival promoter Sacha Lord, who is Night Time Economy Adviser for Greater Manchester, said work by many crucial events staff goes “unseen by the public”.
“From my own experience with [music festival] Parklife, there are about 4,500 people working on that,” he told Radio Manchester.
“The stages don’t erect by themselves, the Portaloos don’t arrive by themselves, the fences, the arenas, the lighting techs, it is a vast swathe of freelancers that work behind the scenes, and sadly they have been forgotten.”
Singer-songwriter Gabriel said: “A lot of high arts have now been given some support, but people working on the festival side of things and in live events have been forgotten about.”
“Many of these people are freelancers so don’t fall under furlough schemes. So right now they are feeling the pinch very badly.”
Last month the government announced a £1.57bn support package aimed at protecting theatres, galleries and museums.
Yet many of those working in the creative industries have not been eligible for furlough or the self-employed grant.
“Without major, immediate support from government, the entire live events sector supply chain is at risk of collapse,” said the members of The Cure.
“The aim [of the campaign] is to have financial support extended for the people and companies in this sector, until they can return to work.”
Members of the press have been invited on a boat trip down the Thames later that will pass some of the venues participating in the action.
According to organisers, volunteers on Westminster Bridge and other crossings will find creative ways to symbolise the message “Throw us a line”.
Last month the National Theatre was wrapped in bright pink barrier tape as part of a campaign to highlight how much live theatre was missed.
Theatres in the UK have been closed since March, though some are now planning to reopen in line with the government’s social distancing regulations.