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President Uhuru Kenyatta has urged farmers to ensure they observe high standards of their farm produce in order to increase the market for the produce. Kenyatta at the same time called on fruit processing companies to maintain high standards. So as to effectively compete in the region. He made this remarks during the launch of a sh7 billion   hot-fill juice plant at the Nairobi Coca-Cola plant, Embakasi.

He said the investment, under the Coca-Cola beverages Africa, compliments the nation’s big four agenda. The hot-fill juice facility, the latest and first such technology in the region, impacts over 30,000 local farmers during fruit harvest season and over 1500 employees working at the plant. The new juice line manufactures a range of products including fruit juices, sports drinks, dairy fusions and iced tea.

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